EFFECT OF COMMUNICATIVE COMPETENCE IN ENGLISH ON EMPLOYEES’ PROMOTIONS IN CELLULAR COMPANIES OF PAKISTAN

Abstract

The current study aims at ascertaining the effect of communicative competence on employees’ promotion in cellular companies of Pakistan. Linguistically Pakistan is a complex society. Though Urdu is mostly used for verbal interaction, the trend of speaking English is increasing making competence in English a pre requisite in almost all the managerial level positions in corporate sector but there is a scarcity of research in this area. To study this trend, both qualitative and quantitative methods are used, using questionnaire and interviews as research tools. The analysis of the questionnaire and interviews, exercised on all the cellular companies of Pakistan indicates a strong relationship between employees’ communicative competence and their promotion through ranks. More specifically, the findings shows that the communicative competence of the employee is a strong predictor of the employee’ promotion through ranks.