SMART PHONE SELECTION BY CONSUMERS’ IN PAKISTAN: FMCGDM FUZZY MULTIPLE CRITERIA GROUP DECISION MAKING APPROACH

Muhammad Saqlain; Naveed Jafar; Asma Riffat

Muhammad Saqlain Department of Mathematics, Lahore Garrison University, Lahore, Pakistan
Naveed Jafar Department of Mathematics, Lahore Garrison University, Lahore, Pakistan
Asma Riffat Department of Mathematics, Lahore Garrison University, Lahore, Pakistan

Keywords: Smart Phone, MCDM, FMCDM, Fuzzy TOPSIS

Abstract

Mobile phone is used in different ways and different pattern. Cell phone selection is challenging problem in current generation. Brutal market competition by inventions of diverse models with innovative designs and characteristics has made the buying decision making more complex. To solve this complexity, a few methods regarding the usage of fuzzy ideas had been proposed. For the few kinds of uncertainty within the selection method fuzzy linguistic method is used. The objective of the study is to investigate the uncertainty in selection criteria of cell phone. This paper, is an attempt to replicate the study in the Pakistani context in order to arrive at the current trends, especially in metros like Lahore where mobile telephony seems to have made an immense impact.