THE ROLE OF NEWS MEDIA IN DEVELOPING POLITICAL AWARENESS

Abstract

To determine the influence of media on the social behaviors towards
politics, the survey-based research design was carried out at Lahore
Garrison University, Lahore, Pakistan. A sample of 150 students was
selected randomly and they were asked to fill the questionnaire. After
examining the respondent’s views, it was concluded that the popularity of
television news channels plays a greater role in increasing the interest
of people in political affairs. The supposition that premeditated elective
The government strained people’s quality of opinion and inspire them for
political contributions to claim their perspective. Media is an enormous
documentation of presuming information. The main conviction of this
study occupied on Television news channels as public press. In this
study, the audience and political phenomenon programs like the news
bulletins, political talk shows, and political programs like, interviews of
political dispositions and factual programs were examined as political
awareness.