Articles

• DRIVERS OF CONSUMER BUYING DECISIONS: MEDIATING ROLE OF CUSTOMER CITIZENSHIP BEHAVIOR

  Muhammad Adnan, Misha Fazil, Nimra Fazil

  362-377

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• QUANTUM DECISION-MAKING MODELS IN STRATEGIC MANAGEMENT: NOVEL APPROACH TO HANDLING UNCERTAINTY AND COMPLEX ORGANIZATIONAL BEHAVIOR

  Friday Ogbu Edeh, Aqeela Riaz, Abid Hussain

  378-390

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• PERFORMANCE EVALUATION APPROACH FOR TEXTILE INDUSTRIAL BUSINESS: NAVIGATING THE CHANGE MANAGEMENT

  Jafar Hussain, Abid Hussain Nadim, Muhammad Ibrahim

  391-402

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• STRATEGIC RECONFIGURATION OF BRAND–CUSTOMER DYNAMICS THROUGH MACRO-ADAPTIVE SELLING FRAMEWORKS

  Sahar Khan, Kashif Mehmood, Syeda Masooma Zehra

  403-417

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• IMPACT OF FLIPPED AND GAME-AIDED INSTRUCTION ON THE MATHEMATICAL ACHIEVEMENT OF SOCIO-ECONOMICALLY MARGINALIZED CHILDREN AT THE PRIMARY SCHOOL LEVEL

  Sajjad Hussain, Irfan Ullah, Asia .

  418-433

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• PARENT-CHILD COMMUNICATION AND FRIENDSHIP: PREDICTORS OF TRUANT BEHAVIOR IN ADOLESCENTS

  Rubab Ali, Shahnila Tariq, Sidra Mushtaq

  434-443

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• EXPLORING TRADE-OFFS: ACADEMIA VS FINANCIAL FOR UNDERGRADUATES USING DIGITAL MEDIA IN PESHAWAR

  Amjid Khan

  444-457

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• COMPARATIVE ACHIEVEMENTS OF STUDENTS IN MATHS AND ENGLISH IN AN INCLUSIVE EDUCATION CLASSROOM SETTING

  Sharif Ullah, Karim Shah, Nihal Nisar

  458-469

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• REASSESSING THE INTEREST GROUPS INFLUENCE: DEMOCRATIC RISKS AND REGULATORY RESPONSES IN US POLICY-MAKING

  Ambreen Aman, Zahid Yaseen

  470-483

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• THE INFLUENCE OF LEADERSHIP STYLES ON EMPLOYEE PERFORMANCE IN HEALTHCARE ORGANIZATIONS OF KARACHI, PAKISTAN

  Shabina Salahuddin, Essa Khan

  484-495

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